The Science of Sleep highlights the dangers of drowsy driving

News story
Professor Peter Eastwood from the Centre for Sleep Science at UWA provides an expert voice on the impact that fatigue has on driving.

The state-wide community education campaign targets all drivers aged under 40. 
 
The campaign sends the strong message that those drivers who may not know that they risk their lives and the lives of all road users by driving while affected by fatigue
 
It uses a multi-media approach across  television, radio, digital, and out-of-home advertising. 

Television/Digital Video

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Billboards

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Man yawning while driving: "Don't ignore the yawning signs"

Copy variations:

  • Don't ignore the yawning signs. Lack of sleep slows reactions.
  • Don't ignore the yawning signs. Lack of sleep slows reactions and decisions while driving.
  • A few secs of fatigue related micro-sleep can be catastrophic.
  • Fatigue can cause micro-sleep. 5 secs of this at 100km/h is like driving the length of a footy field blind folded.
  • To prevent fatigue, know the amount of sleep you need and get it regularly
  • Arm yourself against fatigue - get at least 7.5 hours sleep before driving. Take a break every 2 hours. Swap drivers regularly.
  • 80% of fatigue related crashes are on country roads. Plan to get at least 7.5 hours sleep before driving, take breaks and swap drivers regularly.
Page reviewed 23 August 2021