New look for Geraldton-Greenough Visitor Centre

The Geraldton-Greenough Visitor Centre has undergone a $50,000 refurbishment, thanks to a partnership between the City of Geraldton-Greenough and the State Government. 

The new-look centre was officially launched today by Premier Colin Barnett.

"Visitor centres play a critical role in tourism in Western Australia," Mr Barnett said.

"Research shows that up to 56 per cent of travellers who use a visitor centre end up visiting additional attractions in the area."

The Premier said the Geraldton-Greenough Visitor Centre, located inside the historic

Bill Sewell Complex, would provide a bright and welcoming hub for the 181,000 annual visitors to the city and those travelling along the coast.

"It is the role of the visitor centre to encourage these passing travellers to stay longer and spend more so that the economic and employment benefits can flow to the community," he said.

Geraldton has experienced significant visitor growth in recent times.

Visitor Centre manager Bevan Orchard said the number of people using the centre had increased by 27 per cent during the last two years.

In addition to the physical refurbishment, some of the money had been used to buy a new security system, hands-free telephone headsets and signage.

Staff and the local community played a significant role in the centre's new look.  Local artists and tradesmen created a mural, photographic displays and counters.

The refurbishment was funded through $20,000 from the State Government (via Tourism WA's Visitor Centre Premises Enhancement Scheme) and $30,000 from the City of Geraldton-Greenough.