Campaign returns for Gambling Harm Awareness Week

• Gambling Harm Awareness Week runs from 26 October to 1 November 2026
• Free and confidential support services available across Western Australia
• Part of Cook Labor Government's ongoing commitment to reducing gambling harm

Western Australians are being encouraged to stop chasing the impossible win and reflect on their gambling habits during this year's Gambling Harm Awareness Week.

The Don't Chase the Unicorn Bet campaign highlights a simple but important message: there is no guaranteed big win, and chasing losses can lead to significant harm.

Delivered by the Department of Local Government, Industry Regulation and Safety, the campaign aims to increase awareness of gambling-related harm, encourage help-seeking behaviour and start conversations about the risks associated with gambling.

The campaign will run throughout Western Australia across social media, radio, digital and community channels.

First launched in 2025, Don't Chase the Unicorn Bet reached Western Australians with its distinctive message about the risks of chasing an elusive win and promoted awareness of available support services.

The campaign returns in 2026 to encourage people to recognise the signs of gambling harm, seek support early and look out for family and friends who may be experiencing difficulties.

While many people gamble without experiencing harm, gambling-related harm can affect anyone, impacting finances, relationships, mental health, work and broader wellbeing.

Warning signs can include spending more time or money gambling than intended, chasing losses, or finding it difficult to cut back or stop.

Comments attributed to Racing and Gaming Minister Don Punch:

"The Cook Labor Government is committed to reducing gambling harm, and this campaign is an important part of our efforts to raise awareness and connect people with support.

"The 'unicorn bet' is the idea that the next gamble will solve the problem, but too often chasing losses leads to greater financial, emotional and social harm.

"We want Western Australians to recognise the warning signs early, whether in themselves or someone they care about, and seek help before gambling harm takes hold."

"By breaking down stigma and encouraging open conversations, we can help prevent gambling harm and create healthier, more resilient communities."