- WA Wine
Industry Partnership to drive future success of WA's wine industry
- Collaboration
to pursue market opportunities and industry sustainability for wine producers
- Initiative
to deliver long-term economic and social benefits to regional WA
- Cook
Government supporting jobs and economic diversification
The Cook Government is investing $6 million to
grow the State's premium wine industry through a new four-year Western
Australian Wine Industry Partnership with Wines of Western Australia.
The funding, combined with $3 million from
the WA wine industry, builds on a long-standing collaboration to diversify
export offerings and capture an increased share of the competitive global
marketplace.
The industry-led partnership will work to
expand local, national, and export market opportunities, while building long
term industry sustainability for wine producers.
This includes supporting further inbound and
outbound activations that promote WA wines to potential buyers, supporting and
promoting supply chain relationships, expanding market access, and building
business readiness.
The initiative takes a ground-up approach to
building sustainability. This includes research and development aimed at
improving production, building business resilience and workforce capability,
and reinforcing environmental, social, and governance credentials.
Wine tourism is key to the revitalised
strategy, working with local and international connections to attract visitors
and consumers to experience WA's beautiful wine regions.
Together with Wines of WA and other industry
stakeholders, the WA Wine Industry Partnership will drive the future success of
this thriving $900 million industry.
Comments attributed to Regional
Development Minister Stephen Dawson:
"It's no secret that thanks to our innovative wine makers, WA produces
some of the finest wines in the world.
"A thriving wine industry has flow on benefits for regional jobs and
tourism opportunities, that's why we made an election commitment to further
bolster this industry.
"This partnership will leverage those gains to expand domestic and international
export sales, while building industry resilience and capacity to adapt to the
changing operating environment.
"Working alongside our partners, more consumers at home and abroad will
be able to savour our State's premium quality wines and discover what our
unique wine regions have to offer."
Comments attributed to Samantha Rowe MLC:
"The
Wine Industry Partnership is set to deliver a win for regional communities in
terms of driving jobs and supporting local businesses.
"Through
strengthening supply chains and expanding market opportunities, the Cook
Government is helping regional wine producers grow their businesses and raise
their profile to a wider audience."
