New WA Dream Pass introduced to enhance visitor experiences

• WA Dream Pass now live - a new direct-to-consumer digital platform accessed through westernaustralia.com
• Features exclusive deals and value adds from more than 70 Western Australian tourism and hospitality businesses
• Designed to encourage longer stays and increased visitor spend across WA
• Tourism forms a key part of the Cook Government's economic diversification strategy to generate valuable tourism dollars for local business and support local jobs

The Cook Government, through Tourism WA, has launched the WA Dream Pass - Western Australia's new direct-to-consumer digital platform.

The initiative is delivered through westernaustralia.com, where visitors can log in to browse and redeem exclusive deals and incentives while planning and enjoying experiences across Western Australia.

The pass features offers from more than 50 Dream Collective operators - a curated group of WA's leading tourism businesses - and over 20 WA Good Food Guide-recognised food and beverage businesses.

Visitors can also access discounts at key State Government attractions, including all national parks, the Perth Zoo, WA Museum Boola Bardip, WA Maritime Museum, and The Perth Mint, with savings of up to 50 per cent on park entry and 25 per cent off zoo entry.

The WA Dream Pass is also available to Western Australians, giving locals access to exclusive offers and savings, to encourage the local community to explore their own backyard, support local tourism operators, and State Government attractions, and continue travelling within the State all year-round.

The WA Dream Pass is an evolving platform, with new offers and features to be continuously added to give visitors even more ways to discover and enjoy WA's iconic destinations.

By encouraging visitors to experience more while they are in Western Australia, the WA Dream Pass supports the Cook Government's focus on growing the tourism industry through its economic diversification strategy, to deliver valuable tourism dollars and strengthening local jobs and businesses.

Find out more at westernaustralia.com

Comments attributed to Tourism Minister Reece Whitby:

"I'm thrilled to be launching the WA Dream Pass to help travellers discover the range of unique, immersive, and exciting experiences that can be found across Western Australia.

"By providing a one-stop-shop that makes it easier for visitors to connect with our local tourism operators and find exclusive offers, we're encouraging longer stays and increased spend across tourism and hospitality businesses.

"Intrastate travel is a key pillar to tourism in our State, so by opening the Dream Pass to the community, we're making it easier for locals to discover their State, generate valuable tourism dollars, and support local businesses and jobs.

"This initiative shows that the Cook Government is committed to backing our local tourism industry, supporting Western Australian jobs and businesses, and helps ensure the benefits of tourism for communities across Western Australia through our economic diversification strategy."