Tourism accommodation, attraction funding to boost WA visitors

• Cook Labor Government launches new funding program for Western Australian tourism operators and developers
• Tourism Accommodation and Attractions Proposal program designed to accelerate investment in new tourism accommodation and visitor attractions
• Program supports the Cook Labor Government's economic diversification strategy by creating a pipeline of tourism projects that will drive local business growth and job creation

Western Australia is set to advance a new pipeline of tourism developments with the launch of the Tourism Accommodation and Attractions Proposal (TAAP) program.

The program offers up to $50,000 in funding to assist WA tourism operators and developers with essential early-stage planning such as site investigations and technical studies required to progress new accommodation or attraction proposals toward development approval and delivery.

The TAAP program aims to increase the density and diversity of tourism accommodation and attractions across WA, encouraging regional dispersal, extending length of visitor stay, and growing visitor expenditure in regional communities.

Western Australia welcomed 11 million overnight visitors in the year ending June 2026, who spent $19.8 billion across the State. Almost one third of this expenditure occurred in regional WA, highlighting the importance of continued investment in new tourism accommodation and visitor attractions to support future growth in WA's regions.

The new program builds on the success of the 2025-26 Unique Tourist Accommodation Proposals Program, which supported 15 accommodation projects in and around national parks throughout Western Australia, with 11 projects having now completed their funded studies.

TAAP forms part of the Cook Labor Government's broader economic diversification agenda, helping to stimulate investment and local business activity and create new jobs across the State.

Find out more about Tourism WA's industry development opportunities and access the TAAP guidelines at www.tourism.wa.gov.au/taapapplications

Applications close at 5pm on Monday, 14 December 2026.

Comments attributed to Premier and Tourism, Trade and Investment Minister Roger Cook:

"The Tourism Accommodation and Attractions Proposal program is about helping great ideas get off the ground. Early planning can be one of the biggest hurdles for operators and developers, and this program gives them the support they need to move projects forward with confidence.

"Western Australia has no shortage of incredible destinations and passionate operators, and by backing the early stages of new accommodation and attraction developments, we're creating the conditions for more investment, more jobs, and more reasons for visitors to explore our State, which will support the diversification of WA's economy.

"This program will increase WA's supply of exceptional tourism products and unlock opportunities across some of our most iconic locations, ensuring visitors have an unforgettable stay and experience everything WA has to offer."