Launch of WAMMCO International's lamb brand to Indonesian importers

4/11/97

In Jakarta today, Primary Industry Minister Monty House launched WAMMCO International's lamb brand to a group of Indonesian importers and end users.

The launch was part of the Minister's 'Focus Indonesia' launch which aims to increase Western Australia's exports of agricultural, fisheries and food products to Indonesia.

Mr House said the launch formed part of an intensive one month promotion of WAMMCO International's lamb throughout Indonesia.

"Indonesia has been identified as an important market for Western Australian lamb," he said.

"This campaign will help to seek out new markets as well as increasing Indonesian's awareness of WA quality lamb products."

Mr House said it was important that we communicated to our overseas customers that WAMMCO Lamb was a 100 per cent WA premium quality product.

"We have an excellent reputation for top quality, naturally produced primary products, and WA lamb is recognised all over the world as Australia's premium quality lamb brand," he said.

"The launch of WAMMCO Lamb into Indonesia will further distinguish WA lamb as a recognisable and visible symbol of product quality."

WAMMCO International is committed to establishing the WAMMCO Lamb brand as a safe, clean and green image product that has been tailored to the consumer.

Media contact: Nicole Trigwell (08) 9481 2044