The Keep Australia Beautiful Council has won a bronze Lion at Cannes

28/6/99
The Keep Australia Beautiful Council won a bronze Lion at the Cannes International Advertising Festival on the weekend for its television commercial "The Future is in your Hands".
Announcing the win today, Local Government Minister Paul Omodei said it was believed to be the first time a Western Australian commercial had won such an award.
"The Future is in your Hands" was launched last September after extensive market research to determine the best message to stop people littering.
It depicts the harmful effects of litter on wildlife and immediately attracted a strong response from the community.
The commercial was produced by John Davis Advertising and in Campaign Brief's local advertising competitions it was judged Best Campaign of the Month in September and October 1998 and Best Television Commercial of the Year for 1998.
The advertisement was screened again in March and will re-appear periodically.
Several other States are showing a keen interest in buying the commercial from KABC.
"It is an achievement for all concerned to win an award in such prestigious company as at Cannes," Mr Omodei said.
"I hope that this success will reinforce KABC's excellent work in persuading people to keep our beautiful environment litter-free."
Media contact: Hugh Ryan 9213 6705