Common badging

Common badging downloads

• It must be a true reproduction of the approved State Coat of Arms. The features and any wording should be clear and distinct, without alteration and without the addition of any other words or devices, and it must not be incorporated with any other logo unless co-badged.
• It must be placed in a prominent position, i.e. it must be above or to the left of any other logos and must be at least the same size as the logo.
• It must not be used as a watermark or placed on top of wording or designs.
• It must only appear once in a document or publication.
• It should only appear on background colours with a contrast ratio that attains a Web Content Accessibility Guidelines (WCAG) AA Pass rating.

• Option A is to be used by all government entities.
• Options B and C are generally used by Members of Parliament, judiciary, independent agencies reporting directly to Parliament and non-government bodies where advice has been sought.

Colour reproduction

The State Coat of Arms can be reproduced in monotone in black, reversed in white over dark backgrounds, or in a corporate colour. Available to download.

Access guidelines

Text/copy in letters and other forms of communication should comply with State Government Access Guidelines to assist government meet legislative requirements and support everyone to create an accessible and inclusive Western Australia.

Minimum size

The State Coat of Arms must never be used at less than 15mm wide.

Clear space

Clear space refers to the invisible area surrounding the State Coat of Arms that must remain free of any other visual elements or text. This clear space ensures the State Coat of Arms maintains visibility and impact, prevents clutter, and enhances readability.

‘X’ represents the clear space required around the State Coat of Arms. It is defined by drawing a square around the Crest.

Stationery 

The State Government badge must be incorporated into all printed government stationery (letterheads, business cards, etc.).

Digital and social media

The State Coat of Arms should be applied to all WA Government websites.

The rules of depiction apply to all digital and social media sites and compliance requirements must be met with badging and placement of the State Government badge and State Coat of Arms. In situations where the State Coat of Arms cannot be produced at a suitable resolution to display a good reproduction of the State Coat of Arms, then an attribution line should be used giving acknowledgement to the WA Government.

Examples include: 'authorised by the Government of Western Australia and the Department Name'. Alternatively, use an acknowledgement of a single line: 'Government of Western Australia'. More information about this can be found in the Government Advertising and Communication Guidelines.
 

Who administers the State Government badge?

The Department of the Premier and Cabinet supports the administration of the Armorial Bearings Protection Act and is responsible for providing advice about the use of the State Government badge.

Any enquiries regarding the use of the State Government badge should be directed to the contact information opposite.

New signage, apparel and other durable items should be badged using the State Coat of Arms or the State Government badge. It is not mandatory for the badge to apply to uniforms or vehicle markings.

The badge:

• must be incorporated into all printed government stationery, such as letterheads and business cards.
• is to be used on the cover or cover page of all publications. If an agency is considering co-badging with a non-government organisation, the State Government badge must have equal or more prominence and size to any product or service brands, logos or other stylistic devices.

Statutory authorities have an automatic right to co-badge and the same arrangements apply as for departments and commissions.

Artwork templates can be found on the ‬downloads page‭.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬

Advertising

The State Government badge or the State Coat of Arms is to be included in all government advertising.
For more information about government advertising, agencies should refer to the Government Campaign Advertising Policy Overview

Note: Should there be specific campaign advertising in which it seems inappropriate to use the State Government Badge, agencies can seek further guidance from the Department of the Premier and Cabinet at AdApplications@dpc.wa.gov.au

Signage

Please refer to the Signage Guidelines Capital Works for further information regarding signage.

The correct positioning of the text in relation to the State Coat of Arms is for the top of the first line of text to align with the top of the heads of the kangaroos.

Multiple agency badging

These layouts are for use in instances where it may be necessary to use the badge with more than one department name.

Where more than three department names are required to be represented‭, ‬consider using ‬‬‬‬‬‬‬the State Coat of Arms (Option A in ‘State Coat of Arms’ section above).
 

In certain circumstances, departments can enter into co-badging arrangements, subject to advice from the Department of the Premier and Cabinet.

Departments with co-badging rights should refer to 'Applying the State Government badge' section above, for directions on positions and presentation of the State Government badge.

Departments can seek guidance on co-badging a department logo or a logo representing a specific product or service with the State Government badge.

Previously endorsed co-badging examples include where:

• agencies had a long standing 'brand' logo prior to the introduction of common badging that was a key part of their identity, marketing and promotional activities;
• statutory authorities that had an automatic right to co-badge under the rules that applied when common badging was initially established;
• agencies developed a 'brand logo' to market and promote a specific new service or initiative that they were required to implement.

Statutory authority logos

The common badging requirements also apply to statutory authorities who are entitled to co-badge their logo with the State Coat of Arms, provided such use complies with these guidelines.

Please refer to 'Applying the State Government badge' section above.

The co-badged logo:

• must be no larger than the State Coat of Arms
• can be separated by a line or space

Co-badging enquiries can be directed to the Department of the Premier and Cabinet contact details to the right of this page.

Where WA Government departments and agencies sponsor a project or event, the contribution of government resources should be publicly recognised.

Recognition may be achieved through wording or display of the State Coat of Arms or the State Government badge with the words 'sponsored by'. The State Coat of Arms and the State Government badge can only be used with advice from the Department of the Premier and Cabinet.

The use of the State Coat of Arms must comply with the rules of depiction. See 'Rules of depiction' section above.

Partners and supporters

Many services, projects, goods and events provided by the WA Government to the community are delivered in conjunction with non-WA Government, third-party providers. The use of the State Coat of Arms helps to ensure that the WA Government receives appropriate recognition for its contribution, and that members of the community are aware of this investment on their behalf.

The distinction between partners and supporters is as follows:

• Partner, where the WA Government is the sole or substantial funder of a service, project, event or goods delivered by third party.
• Supporter, where the WA Government is among the contributors (financial or otherwise) to a service, project, event or goods delivered by a third party.

Requirements regarding the acknowledgement of the WA Government's contribution should be included in contract or agreement documentation. Third-party providers must seek approval from their lead WA Government agency communications team for any use of the State Coat of Arms. Agencies can seek advice from the Department of the Premier and Cabinet.