Common badging

Guidelines to ensure consistent use of the State Coat of Arms and the Western Australian State Government badge across the public sector.

All Western Australian public sector agencies other than those listed in Schedule 1 of the Public Sector Management Act 1994 are to use the State Coat of Arms as the WA State Government badge (State Government badge) in accordance with Premier's Circular 2020/01 - Use of WA State Government Badge by Public Sector Agencies.

Common badging across government allows the public to clearly identify bodies servicing the Public.

Official use of the State Coat of Arms is restricted to authorised agencies to authenticate documents, to show ownership of property and to signify government projects or publications.

Non-government organisations

The State Coat of Arms is protected under the Armorial Bearings Protection Act 1979 (the Act). It is an offence under the Act, without previous written authority, to reproduce the State Coat of Arms for any commercial purpose, or in such a manner as to suggest use of the State Coat of Arms on the material or object has official significance.

In accordance with the Act, non-government organisations cannot use the State Coat of Arms in any format unless authorised to do so.

Non-government bodies may seek approval from the Department of the Premier and Cabinet for the use of the State Coat of Arms for educational or cultural purposes.

Downloads

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All Government graphic downloads can be found on the page link below.

Rules of depiction

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A quick guide to the correct representation and application of the State Coat of Arms.

The general rules of depiction of the State Coat of Arms are as follows:

  • It must be a true reproduction of the approved State Coat of Arms. The features and any wording should be clear and distinct, without alteration and without the addition of any other words or devices, and it must not be incorporated with any other logo unless co-badged.
  • It is to be placed either at the top left hand side or top left hand corner of any page, signage or electronic document.
  • When used in conjunction with a State Government badge, the State Coat of Arms is to be placed in the paramount position, i.e. the State Coat of Arms must be above or to the left of any other logos and must be at least the same size as the logo.
  • It must not be used as a watermark or overprinted with words or designs and it must not be placed on top of wording or designs.
  • However, if an exemption is granted by the Common Badging Committee to do so, the same rules as stated above apply, i.e. the State Coat of Arms must be on the top left of the page or signage and other logos to the right, and no other logos are to be placed above or at the top of the page or signage.
  • The State Coat of Arms must appear only once in a document or publication.
  • In situations where only the State Coat of Arms is to be used, then Option A (Text), as shown below.

State Coat of Arms

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There are four ​approved versions of the State Coat of Arms.
  • Option A is to be used by all government entities.
  • Option B should only be used in situations where it is more suitable for other applications and signage.
  • Option C and D is generally used by Members of Parliament, independent agencies reporting directly to Parliament and non-government bodies where permission has been given.
  • Option A, B, C and D, can be reversed in white over dark backgrounds as in examples below.

 

Option A

     

Option B
(not preferred)

 

Option C

 

Option D

OptionA
 
OptionB(NotPreferred)
 
OptionC
 
OptionD

Text

  Seal   No text   Text

 

Option A - reversed

     

Option B - reversed
(not preferred)

 

Option C - reversed

 

Option D - reversed

OptionA-Rev
 
OptionB(NotPreferred)-Rev
 
Option_3
 
Option_D-REV

Text

  Seal   No text   Text

 

Colour reproduction

The State Coat of Arms can be reproduced in monotone in black, reversed in white over dark backgrounds, in a theme or corporate colour and full colour (available to download but not preferred).

State Coat of Arms in monotone
State Coat of Arms in reversed colour
State Coat of Arms in corporate colour
State Coat of Arms in full colour

Accessibility and sizing standards

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A quick guide about minimum size requirements and WA Government accessibility guidelines.

Access guidelines

Text/copy in letters and other forms of communication should comply with State Government Access Guidelines to assist government meet legislative requirements and support everyone to create an accessible and inclusive Western Australia.

Some guidelines are;

  • using a minimum font size of 12 point, and where possible 14 point or larger on brochures and advertising;
  • left aligning text;
  • avoiding the use of upper case only (block capitals), as this is more difficult to read;
  • using a minimum of italics and hyphenation;
  • using good colour contrast between the text and background and avoid combining red and green colours in lettering. Poor contrast is difficult to read for people who are blind, have a vision impairment or are colour blind. Free colour contrast analysing software is available from www.visionaustralia.org.au or an online contrast checker can be found here.

Correct sizing application of the State Coat of Arms

The State Coat of Arms must never by used at less than 15mm wide.

15mmSize