Common badging - use of the State Coat of Arms and the WA State Government badge

Guidelines to ensure consistent use of the badge across the public sector.

All public sector agencies other than those listed in Schedule 1 of the Public Sector Management Act 1994 are to use the State Coat of Arms as the WA State Government badge (State Government badge) in accordance with Premier's Circular 2017/05 - Use of WA State Government Badge by Public Sector Agencies.

Official use of the State Coat of Arms is restricted to authorised WA departments and agencies to authenticate documents, to show ownership of property and to signify government projects or publications. 

Common badging across government was a recommendation of the report of the taskforce established to review the machinery of WA Government to more clearly identify bodies servicing the public. 

Non-government organisations

The State Coat of Arms is protected under the Armorial Bearings Protection Act 1979 (the Act). It is an offence under the Armorial Bearings Protection Act 1979,  without previous written authority to reproduce the Arms for any commercial purpose, or in such a manner as to suggest use of the Arms on the material or object has official significance.

In accordance with the Act, non government organisations cannot use the State Coat of Arms in any format unless authorised  to do so.

Non-government bodies may seek approval from the Department of the Premier and Cabinet, for the use of the State Coat of Arms for educational or cultural purposes.  

Who administers the State Government Badge?

The Department of the Premier and Cabinet is responsible for administering the State Government Badge and established the Common Badging Committee to:

  • assess applications for co-badging or exemptions;
  • respond to agency requests for guidance on the application of the State Government Badge; and
  • respond to requests by non-government organisations  for use of the State Coat of Arms.

The Common Badging Committee comprises:

  • Manager, Parliamentary Electorate Offices Support and Transport Unit, State Services; 
  • Manager, Ministerial Support Unit, State Services; and
  • Senior Graphic Designer, Communications, State Services.

Any enquiries regarding the Common Badging Committee's administration of the State Government Badge should be directed to the contact information opposite.

Advertising

The State Government Badge or the State Coat of Arms is to be included in all government advertising.
For more information about government advertising, agencies should refer to Premier's Circular 2014/03  and  the accompanying Government Advertising and Communications Policy and Guidelines.

Note: Should there be specific campaign advertising in which it seems inappropriate to use the State Government Badge or the State Coat of Arms, agencies can seek an exemption by applying to the Common Badging Committee.

For information about using the public sector's We're Working for Western Australia mantra, see the publication below.

 

Downloads

Please note that this function is currently under development and will be available shortly.

If you would like to download the Coat of Arms, the Seal or our We're Working for WA logo, please contact us via the email or phone number opposite.

State Coat of Arms

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There are four ​approved versions of the State Coat of Arms

Option A
 

     

Option B
(not preferred)

 

Option C
 

 

Option D
 

OptionA
 
OptionB(NotPreferred)
 
OptionC
 
OptionD

Text

  Seal   No Text   Text

 

 

  • Option A is to be used by all government entities.
  • Option B should only be used in situations where it is more suitable for other applications and signage.
  • Option C and D is generally used by Members of Parliament, independent agencies reporting directly to Parliament and non-government bodies where permission has been given.
  • Option A and B can be reversed in white over dark backgrounds as in below examples

The State Coat of Arms should be used in its own right for specific publications and documents, such as:

  • publications with continuing government or historical interest (such as the Government Gazette)
  • high-level records with continuing government or historic interest (such as records of Royal Commissions and intergovernmental agreements)
  • records documenting legal rights of the State
  • documents provided for commemorative or legal reasons (such as certificates)
  • documents specifically relevant to and/or issued by the Western Australian Parliament.

Depiction must:

  • be an accurate reproduction and its features and wording should be clear and distinct
  • be placed in a position of prominence, either at the top centre or top left hand corner of any page, signage or electronic document
  • ensure no words appear above the State Coat of Arms and, in the case of the official form, the only words that appear directly below are either 'Government of Western Australia' or 'Western Australia'
  • ensure the State Coat of Arms is placed in the paramount position when used with a department logo; The State Coat of Arms must be above or to the left of any other logos and at least the same size as the logo
  • not be used as a watermark or overprinted with words or designs, nor placed above wording or designs 
  • be a true reproduction of the approved State Coat of Arms without any alteration, including the addition of words or devices and it must not be incorporated with any other logo
  • ensure the State Coat of Arms does not appear at the bottom of a page or signage.  However, if an exemption is granted by the Common Badging Committee to do so, the same rules as stated above apply; The State Coat of Arms must be on the left of the page or signage and other logos to the right and no other logos are to be placed above or at the top of the page or signage
  • ensure The State Coat of Arms appears only once in a document or publication
  • ensure the option below (in either black or white) is applied where only the State Coat of Arms is used.

 

Option A
 

     

Option B
(not preferred)

OptionA-Rev
 
OptionB(NotPreferred)-Rev

Text

  Seal

 

A brief history and further information on the State Coat of Arms is available on the Symbols of Western Australia section of this website.

The State Coat of Arms should be used in its own right for specific publications and documents, such as:

  • publications with continuing government or historical interest (e.g. Government Gazette);
  • high-level records with continuing government or historic interest (e.g. records of Royal Commissions and intergovernmental agreements);
  • records documenting legal rights of the State;
  • documents provided for commemorative or legal reasons (e.g. certificates); and
  • documents specifically relevant to and/or issued by the Western Australian Parliament.

Rules of depiction

The general rules of depiction of the State Coat of Arms are as follows:

  • It must be an accurate reproduction and the features and any wording should be clear and distinct.
  • It is to be placed in a position of prominence, either at the top center or top left hand corner of any page, signage or electronic document.
  • No wording is to appear above the State Coat of Arms and in the case of the official form the only words that are to appear directly below are either 'Government of Western Australia' or 'Western Australia'.
  • When used in conjunction with a department logo, the State Coat of Arms is to be placed in the paramount position, i.e. the State Coat of Arms must be above or to the left of any other logos and must be at least the same size as the logo.
  • It must not be used as a watermark or overprinted with words or designs and it must also not be placed on top of wording or designs.
  • It must be a true reproduction of the approved State Coat of Arms, without alteration and without the addition of any other words or devices and it must not be incorporated with any other logo.
  • The State Coat of Arms must not appear at the bottom of a page or signage.  However, if an exemption is granted by the Common Badging Committee to do so, the same rules as stated above apply, i.e. the State Coat of Arms must be on the left of the page or signage and other logos to the right and no other logos are to be placed above or at the top of the page or signage.
  • The State Coat of Arms must appear only once in a document or publication.
  • In situations where only the State Coat of Arms is to be used, then Option A (Text) should be used.

Size and colours

For general usage, the State Coat of Arms should be used at approximately 2.0 cm wide.

The State Coat of Arms must never by used at less than 1.5cm wide.

The State Coat of Arms can be reproduced in:

  • a monotone in black;
  • reversed in white over dark backgrounds;
  • colour (refer to Downloads - not preferred due to cost); or
  • in a theme or corporate colour.
     

State Government badge

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The 'badge' refers to use of the Coat of Arms in the context of department, agency and statutory body branding.

New signage, apparel and other durable items should be badged using the State coat of arms or the State Government badge. It is not mandatory for the badge to apply to uniforms or vehicle markings.

The badge:

  • must be incorporated into all printed government stationery, such as letterheads and business cards. 
  • is to be used on the cover or cover page of all publications. If approval has been given for co-badging, the badge must have equal or more prominence and size to any product or service brands, logos, or other stylistic devices.

Statutory authorities have an automatic right to co-badge and the same arrangements apply as for departments and commissions.

Applying the badge

Layouts for use with department names

The designated layout is Option A, Option B or Option C (as used on all Stationery).

applying the state govt badge options a through c

The correct positioning of the text in relation to the State Coat of Arms is for the top of the first line of text to align with the top of the head of the kangaroos. However, the options below are acceptable for other applications such as press advertisements or signage

 

applying badge options d, e and f

 

Badge design - one spot colour 

Text and coat of arms must be the same colour. The example below can be used in the theme colour of a publication, or to match a colour from an approved co-badged logo.

 

badge in blue

Multiple agency badging 

These layouts are for use in instances where it may be necessary to use the badge with more than one department name.

co-agency use option 1

Font Specifications for use of State Government Badge

The sizes and measurements below are based on the layout of the Letterhead in the Stationery layouts.

option 1 font specification

The sizes and measurements below are recommended for the State Government Badge, plus a subsection.

option 2 for fonts state govt badge

 The sizes and measurements below are recommended for the State Government Badge with longer department names or where space is an issue.

font spec option 3 for state govt badge

Stationery and signage

Text in letters and other forms of communication should comply with State Government Access Guidelines for Information Services and Facilities.  Use of colours for text must provide significant contrast between text and its background.  Watermarks are not recommended.

The State Government Badge must be incorporated into all printed government stationery (letterheads, business cards, etc.) according  to the directions following.

Letterhead​

Applying the state govt badge for Letterhead

With compliments slip

Applying the state govt badge With Compliments Slip

Business cards

Applying the state govt badge on business cards

Font sizes for all contact details on stationery is recommended to be a minimum of 11pt.

All stationery should be produced as a “single colour”-either black or a theme or corporate colour. Agencies that have approval to badge with an additional logo can have their logo in a different colour, however use of a second Pantone Matching System (PMS) colour can increase printing costs.

Paper Stock – Suggested types and weights

​Stationery:

​Letterheads and With Compliments slips:
White 80 gsm Reflex Bond (Laser-safe) or similar.

​Business Cards:

​White 290 gsm Smooth Ivory Board or similar.

Stationery layouts when using an approved department or statutory authority logo.

Mono Colour Letterhead

mono colour letterhead layout

Department logos

Department brands or logos are generally not supported by the Common Badging Committee. Departmental logos that have been approved by the Committee have usually been a longstanding brand/logo of the respective department and have been supported by a comprehensive business case.

With Compliments Slip

with compliments slip layout

Business cards

business cards with logo

Statutory authority logos

The Common Badging requirements also apply to Statutory Authorities who are entitled to co‑badge their logo with the State Coat of Arms, provided such use complies with this Guide. Co-badging enquiries can be directed to the Common Badging Committee at  commonbadge@dpc.wa.gov.au.

Powerpoint presentation template

powerpoint layout

Note:

  • Powerpoint presentations should be done in 24pt minimum
  • No text should appear over graphics or watermarks
  • Strong contrast should be maintained between text and backgrounds
  • Type face should be Arial.

Signage 

Please refer to the Signage Guidelines Capital Works.

signage layout

 

Co-badging

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In certain circumstances, departments can enter into co-badging arrangements, subject to approval from the Department's Common Badging Committee.

Departments with co-badging rights should refer to Applying the Badge, above, for directions on positions and presentation of the State Government badge.

Departments can apply to the Common Badging Committee for permission to co-badge a department logo or a logo representing a specific product or service with the State Government badge.

With regard to the approval to co-badge with a logo, the Committee has previously approved this in instances where:

  • agencies had a long standing 'brand' logo prior to the introduction of common badging that was a key part of their identity, marketing and promotional activities
  • statutory authorities that had an automatic right to co-badge under the rules that applied when common badging was initially established
  • agencies developed a 'brand logo' to market and promote a specific new service or initiative that they were required to implement.

Statutory Authority logo

Statutory authorities are entitled to co-badge their logo with the State Government badge provided such use complies with the directions contained in Applying the Badge, above.

co-badged stationery layout with logo

 

Websites and social media

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Standards and guidelines.

The State Coat of Arms should be applied to all State Government websites and guidance to its use is available from the Standards and Guidelines page.

Digital and Social Media​

The rules of depiction apply to all digital and social media sites and compliance requirements must be met with badging and placement of the State Government Badge and State Coat of Arms. In situations where the State Coat of Arms cannot be produced at a suitable resolution to display a good reproduction of the arms, then an attribution line should be used giving acknowledgement to the WA Government.

An example would be:
'authorised by the Government of Western Australia and the Department Name'.  
Alternatively, a single line:
'Government of Western Australia'​

 

Sponsors and partners

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Where WA Government departments and agencies sponsor a project or event, it is appropriate that the contribution of government resources can be publicly recognised.

Recognition may be achieved through wording or display of the State coat of arms or the State Government badge with the words 'sponsored by'. The State Coat of Arms and the State Government Badge can only be used with the written permission of the WA Government.

The use of the State Coat of Arms must comply with the rules of depiction.

Partners and Supporters

Many services, projects, goods and events provided by the WA Government to the community are delivered in conjunction with non-WA Government third-party providers. The use of the State Coat of Arms helps to ensure that the WA Government receives appropriate recognition for its contribution, and that members of the community are aware of this investment on their behalf.

The distinction between partners and supporters is as follows:

  • Partner, where the WA Government is the sole or substantial funder of a service, project, event or goods delivered by third party
  • Supporter, where the WA Government is among the contributors (financial or otherwise) to a service, project, event or goods delivered by a third party.

Requirements regarding the acknowledgement of the WA Government's contribution should be included in contract or agreement documentation. Third-party providers must seek approval from their lead WA Government agency communications team for any use of the State Coat of Arms. Agencies can seek advice from the Common Badging Committee.

Style guide

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Information about the production of new materials for WA Government projects and programs.

This guide is intended as a starting point for the design of new materials and in setting a consistent aesthetic, particularly in the use of colour.

It does not override agency specific branding or require the replacement of existing materials. Nor is a change of general department stationery required. 

Materials covered by this guide include:

  • digital graphics, videos and online materials
  • flyers and fact sheets, particularly relating to capital works projects and significant announcements
  • posters, banners and signage 
  • other materials with a significant graphic design element.

Colours

White space should be used prominently.
Grey and red gradients should be used to add texture to blocks of colour, though flat colours can also be used.

colours style guide

Fonts

Titles on white

Use Grey (#6B6764) or Black (#000000) predominantly, with Red (#BF301A) to highlight key words or lines.
Keep line spacing size equal to or slightly lower than text size (eg, for 18pt text, use 16pt spacing).

white tiles

Titles on colour 

Use White (#FFFFFF) text with a slight drop shadow (distance: 0pt, opacity: 60%, size: 3pt works fairly well).

colour tiles

 

tiles below photos

Overlay photos on titles for effect where appropriate and effective. Won’t work with all photos depending on colours/brightness.

Document titles

Use Red (#BF301A) or Grey (#6B6764).

document titles

 Document subtitles

subtitles

Use Black (#000000) or Red (#BF301A). 

document text
document text

Use at size 11 or below at A4 size.

 

condensed font

Condensed fonts may be used for materials, where required, for layout and visibility - particularly for signage.

The crest

Logo only

 

crest grey red black

Logo and title 

crest logo and title

Department logos

DPC logos

With additional logos

additional logos

The crest on photos/colour

Square

square crest

On top edge

top edge crest

On side edge

side edge crest

With additional logos

additional logo

Examples

crest example
local job example

 

shark example

 

fees charges sample

 

Page reviewed 28 November 2019