In Western Australia, the theme for Gambling Harm Awareness Week 2025 is: Beware of chasing the unicorn bet
The message is simple: don’t chase the impossible win. The campaign encourages people to cap their losses and recognise when gambling is no longer safe. Knowing when to stop can protect your wellbeing, your relationships and your finances.
What to expect during the week
Throughout the week, we’ll share resources and stories that:
- Raise awareness of the signs of gambling harm — like spending more time or money than planned, or borrowing money to gamble
- Promote support services that offer free and confidential help to anyone adversely affected by their own gambling — or gambling by someone they care about
- Encourage self-reflection and open conversations, especially with young people, about the risks and how to make safer choices.
Gambling Harm Awareness Week is a reminder that help is available — and that talking about gambling harm can make a real difference.
Get involved
Our campaign, Beware of chasing the unicorn bet, encourages Western Australians to reflect on their gambling behaviours and start open, honest conversations.
By getting involved, you can:
- Help break down stigma
- Raise awareness of risk factors
- Promote access to free, confidential support services across WA.
Start the conversation during Gambling Harm Awareness Week
Starting a conversation can make a big difference. Whether it’s a quick chat with a mate or a yarn with a counsellor, talking about gambling can help people take control before harm sets in.
Campaign material and social media
To help spread the word during Gaming Harm Awareness Week in WA (20–26 October 2025), we’ve created a set of ready-to-use materials to help you raise awareness in your workplace, social venue or community.
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