An Access Asia Business Grant helped Perth-based wedding gown designer Cizzy Bridal Australia (Cizzy Bridal) establish a foothold in China’s lucrative bridal gown market.
In 2021, Cizzy Bridal was awarded $14,100 under Invest and Trade WA’s Access Asia Business Grants program to fund the production of its first-ever virtual catwalk show and the accompanying social media campaign.
The Access Asia Business Grant helped Cizzy Bridal achieve its key objective of establishing a digital presence on the popular Chinese social media platforms WeChat and Little Red Book, as well as to connect with potential Chinese bridal gown stockists. Notably, the show resulted in all 18 of the showcased gowns being ordered by stockists in China.
Cizzy Bridal credited the Access Asia Business Grant with helping the company to establish a foothold in the Chinese market and providing it with an excellent launch pad for future virtual catwalk shows and engagement with other Asian markets.
