Belt Up Safety Campaign Launched

News story
A new campaign launched by the State Government aims to highlight seatbelt safety, using scenarios involving a cricket player, firefighter, and a tradesperson to encourage the viewer to question their reluctance to wear a seatbelt. 
Cricketer and firefighter

Always wear your safety gear. Belt up.

A concerning emerging issue of young regional males choosing not to wear a seatbelt has sparked the State Government to launch the Always wear your safety gear. Belt up campaign. The campaign uses comparisons to highlight the significant risk of not wearing a seatbelt. The scenarios involving a cricket player, firefighter, and a tradesperson, aims to encourage the viewer to question their reluctance to wear a seatbelt which is just as, if not more, risky than the scenarios presented. 

The campaign will run across regional media, including television, on-demand TV, radio, digital and social media, and roadside billboards.

For more information on seatbelts, including offences, penalties, and links to information sheets, visit our More Road Rules and Penalties page. 

Page reviewed 4 March 2022