This multi-level campaign follows two typical Western Australian households – a family home and a share house. The advert shows a member of the household setting out on one of their typical everyday journeys, while another member is gripped by a premonition of a crash awaiting their departing loved one. The 12 commercials highlight a number of everyday tragedies, each of which could have been avoided or had a lower impact if a better ‘one-off’ choice had been made.
Plenty of research has informed the development of the campaign which is designed to provoke thought and conversations about road safety issues and the individual choices we could make each day on the road network to make every journey safe.
This Behind the scenes – No one plans a crash video gives insight into some of the thinking behind the campaign.
To view the Campaign, visit the 'No one plans a crash' page.
