Nostalgic television commercial next phase of the Roll up for WA campaign

News story
A nostalgic TV commercial is part of the next phase of the Roll up for WA campaign.
An image of a young woman riding the dreamswinger at the Perth Royal Show

All Western Australians have been affected by the impacts of the COVID-19 pandemic, and each of us have our own story to share.

A new nostalgic television commercial forms part of the next phase of the Roll up for WA campaign and is aimed at helping get as many Western Australians vaccinated as possible.

The campaign’s next phase coincides with the recent announcement all Western Australians aged 12 years and over can now receive a COVID-19 vaccine at a state-run clinic, participating GP’s, participating pharmacies or Aboriginal medical Services.

The short-film style commercial reinforces the benefits of vaccinations, and depicts the emotional and personal stories of what life was like before the COVID-19 pandemic.

This includes life without the fear of a local outbreak, and reminiscing of life safely reconnected with the world.

Directed by emerging WA film director Melle Branson, the commercial features a cover of Louis Armstrong’s classic song ‘What a wonderful world’ performed by WA artist Stella Donnelly and the WA Symphony Orchestra.

The television commercial will be played across the big screens at the 2021 AFL Grand Final at Optus Stadium on Saturday, 25 September.

A Roll up for WA information and booking stand will be set up outside Optus Stadium to encourage eligible members of the public to get vaccinated. Staff will be available to answer questions and assist with bookings.

The campaign also includes an informative video series with respected medical professional Dr Karl, who answers the most common questions about the COVID-19 vaccines. 

More than 2 million COVID-19 vaccines have been administered in WA, since the launch of the initial campaign in April 2021.

More than one in four Western Australians are now fully vaccinated.

All Western Australians who are receiving their COVID-19 vaccine, or who have received their vaccine, are encouraged to share them online by using the hashtag #Rollup4WA.

You can watch the commercial on the Roll up for WA (external link) website.

Page reviewed 21 September 2021