Road Safety Commission joins forces with Playgroup WA for safer roads.
Playgroup WA is the peak body for about 1000 community playgroups and expects to reach more than 7500 families through the three-year partnership.
It’s never too early to encourage positive road safety behaviours and attitudes.
That’s why the Road Safety Commission has partnered with Playgroup WA to explore barriers and gaps in road safety education programs for families with children aged 0 to 4 years.
Playgroup WA will receive $290,000 over the three-year partnership to investigate new opportunities to distribute child road safety information to families and recommend ways to improve the effectiveness of messaging, especially for Culturally and Linguistically Diverse (CaLD), Aboriginal and Torres Strait Islander (ATSI), and families who may be disadvantaged economically or be remoteness.
Feedback from communities will then inform a trial of tailored road safety messaging designed to reach more families.
Playgroup WA is the peak body for about 1000 community playgroup sessions and expects to reach more than 7500 families through the partnership.
The funding is allocated under the Everyday Safer road safety program – a commitment of the Driving Change Road Safety Strategy to encourage positive road safety behaviours and attitudes across all age groups.
Road Safety Commissioner Adrian Warner said road safety education should reach every corner of the community – regardless of background, ability, income or location.
“This partnership with Playgroup WA is an important step toward ensuring that families with young children, especially those from diverse backgrounds, receive life-saving information in ways that resonate with them,” he said.
“We’re investing in smarter outreach and more inclusive education methods to create lifelong habits.
"Playgroup WA’s reach and experience working with a diverse range of families makes them a uniquely suited partner and we’re excited to see innovative approaches to help bridge existing gaps in child road safety education.”
Playgroup WA chief executive officer Annette Harwood said the not-for-profit was committed to making road safety education more inclusive and relevant for the families they support.
“We’re proud to partner with the Road Safety Commission to ensure every family receives and understands vital road safety education messaging,” she said.
“The early years are a powerful time to shape lifelong habits.
“By engaging families with young children, we’re laying the foundation for a safer future on our roads.”
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