Road safety campaigns recognised in Campaign Brief Awards

News story
Two Road Safety Commission campaigns were recognised at the recent Campaign Brief Awards.
A mannequin leaping out of a smashed phone

Two Road Safety Commission campaigns were recognised at the recent Campaign Brief Awards. Both work from The Brand Agency, ‘Shadows of Summer’ won for Best Out of Home, while our ‘Moto Mannequin – Helmet’ social media video took out the award for Best Online Film.

These campaigns demonstrate the power of storytelling and innovative, targeted messaging in road safety campaigns, and we have even more in the works for 2022/23. Congratulations to all involved!

Aerial view of painted silhouettes
The Shadows of Summer campaign ran from December 2021 over the entire summer period, as a visual reminder of the lives lost on WA roads.

 

Page reviewed 28 June 2022