Our newly entitled Rearview Highlights provides a visual overview of the Road Safety Commission’s key projects and campaigns over the 2024 –2025 financial year.
It was a year of innovation and growth across our directorates, with the Road Safety Commission single minded in its efforts towards a shared vision to bring every Western Australian home safely.
eRideable Road Rules review: 8 recommendations
The review of the eRideable Road Rules report was published in May 2025, providing initial learnings from the regulations put in place to permit the use of eRideable devices on public roads and paths in December 2021. The review made eight recommendations aimed at improving safety for eRideable users and pedestrians. The Commission will also facilitate cross-agency collaboration to develop an eRideable Safety Action Plan with short, medium and long-term actions to improve eRideable safety throughout the state.
Driving Change 2024-2026 Action Plan focuses on data-led strategies
To support the Driving Change Road Safety Strategy 2020-30, the Action Plan for 2024-2026 builds on the momentum of the 2021-2023 Action Plan focusing on;
- improving data collection and evidence to inform decision-making,
- safer speeds, including creating safer and healthier local streets and places,
- enforcement and behaviour change, including delivery of the safety camera strategy, and
- improving road safety for priority cohorts including novice drivers, young people, heavy vehicles, motorcyclists and those in the regions.
Safety cameras rolled out, driver caution notices commenced
In October 2024, the WA government awarded Australian-based technology company Acusensus an up to five-year contract to provide six new safety camera trailers. The new safety cameras are the most advanced in the country.
These safety cameras are being used across the state. They are funded from the Road Trauma Trust Account.
In January 2025, safety cameras began appearing on WA metro roads and began putting bad driving behaviour on notice when a caution notice period for the Perth metropolitan area commenced.
In June, safety cameras were set up in the Great Southern, the first regional location.
Since start of 2025, safety cameras have detected:
- 57,671 people not / incorrectly wearing a seatbelt
- 81,932 people using or holding a mobile phone
- 47,043 people speeding
WA-first Near Miss camera technology
In a first for WA, the Commission is funding trials of Near Miss camera technology which can detect near collisions between vehicles and/or pedestrians.
The technology uses a portable camera combined with AI software that analyses video in real time to provide insights, severity levels and risk ratings for near miss events.
The Shire of Northam was the first regional local government to partner with the Commission to trial the non-enforcement cameras at two intersections in the Wheatbelt between June to December 2024.
In February 2025, a Near Miss camera was installed at an intersection in the City of Vincent for a three-month trial.
Major Milestone for Road Safety Education in Regional WA
2025 marked the exciting pilot launch of Road Smart KickStart, a dynamic road safety education initiative targeting Year 7 and 8 students across regional Western Australia.
Delivered by our dedicated education team, the program is already making an impact—with over 55 sessions scheduled across schools in the Great Southern, Southwest, and Wheatbelt regions.
To date, 22% of eligible schools have already booked in, reaching an impressive 1,414 young people. And we’re just getting started.
The team is gearing up for thousands of kilometres on the road as they bring this vital education directly to regional communities.
$2.49 million awarded to 16 Community partners
Our partners this year;
- provided access to road safety education and driving lessons to vulnerable community members.
- Launched a program promoting road safety culture and behaviour change through empowering local sporting clubs and their community.
- Are educating community members on new Safety Camera technology and the consequences of not following the road laws.
- Provided road trauma support services for communities across the South West.
We also awarded $360,000 across 41 Community Event and Project grants.
Four impactful new marketing campaigns launched
Headstone phone
To combat mobile phone distraction on our roads, the Road Safety Commission launched Headstone phone, a bold new campaign aimed at confronting drivers with the deadly consequences of distracted driving.
A two-metre-tall “Headstone Phone” was installed at Yagan Square, etched with the stark reminder: “Your next text message isn’t worth your last breath.” This sobering monument, crafted by a local stonemason, served as a powerful symbol of the fatal consequences of a momentary lapse in attention.
Not worth the (beep) risk
This campaign targeted the 13% of WA drivers who still drink drive despite knowing the danger. Particularly among men aged between 17 and 49, revealed to be most likely to believe that low-level drink driving is acceptable. Post campaign evaluation reported strong results:
- Initial campaign launch achieved 63% community awareness.
- 48% of drivers aged under 25 took a behaviour change action after seeing the campaign.
Speeding shatters your excuses
With 87% of drivers admit to speeding and 51% consider speeding to be okay, the Speeding shatters your excuses campaign aimed to challenge the common excuses of speeding and instil attitude and behaviour change. Key campaign results were as follows:
- 41% of drivers aged under 25 took a behaviour change action after seeing the campaign.
- Initial campaign launch achieved 60% community awareness.
Be a Wheelmate
Each year in WA, approximately 9,000 students travel to the South West (Busselton, Dunsborough and Vasse) for Leaver’s celebrations. As such there are a significant number of inexperienced drivers with friends in their vehicle driving regionally for the first time. The Wheelmates campaign was designed to prepare young drivers for the summer period by encouraging peer accountability and safer decision-making, promoting a culture where young people actively look out for one another on the road and feel confident calling out risky behaviour within their social circles.
With a limited campaign time and spend, it successfully reached the 15 – 19 year old youth target market with:
- 49% campaign awareness
- 45% took a behaviour change action after seeing the campaign
- 69% believe it will help keep WA roads safe
Robust digital transformation continues
In March 2025, the Road Safety Commission began rolling out updated digital display banners as part of its digital transformation. This new creative refreshes the highly targeted website banners that were first rolled out from late 2022, targeting the right person, at the right time, with the right message.
This activity targets a range of road users and risky road behaviours including fatigue, drink driving, motorcycles, eRideables and safe vehicles. Mobile phone distraction was launched as a new topic in May 2025 following the commencement of the mobile safety camera caution notice period earlier this year.
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