The Road Safety Commission has revealed two bold new outdoor murals in regional WA, transforming everyday community spaces into striking reminders to stay safe on the road.
The first mural was completed in Esperance with a stunning large-scale design on the side of a building on The Esplanade, right in the heart of town. The artwork was created especially for Esperance, with the design showcasing a variety of road and path users along the foreshore. Featuring the message “Make every journey safe,” this vibrant design delivers a local call to action — encouraging residents and visitors alike to have safety in the front of their minds, however they are getting around.
A second mural took a different approach, being installed on the side of a grain silo in Merredin. Towering over the Great Eastern Highway — one of WA’s busiest regional routes — the installation is impossible to miss. Its bold design acts as a visual speed check, prompting drivers to slow down and stay alert.
For years, the Commission has used regional out-of-home media across more than 200 high-traffic locations, and these murals complement these placements. These aren’t just ads; they’re landmarks with purpose.
“Every death or serious injury on our roads is preventable,” says Joanna Hynes, Manager Marketing. “By placing these reminders where people live, work, and travel, we’re delivering messages that feel authentic and impossible to ignore. We want drivers to pause, reflect, and make safer choices in the moment.”
The Road Safety Commission teamed up with Initiative to find these locations with the creative vision coming from Adam Barker, Creative Partner at Gatecrasher Advertising, and the murals brought to life by WA artists renowned for their large-scale work. Esperance’s mural was painted by Michael Hartley, while Merredin’s silo was transformed by Mick Haines and Cameron Gordon.
These murals will remain in place for 12 months—standing as vivid, everyday reminders that road safety starts with each of us.
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