Objectives:
- Support WA police drink driving enforcement activities by creating the perception that if you drink and drive, you will be caught; and
- Raise the awareness of the risks assoc
iated with drink driving.
Summary:
- Strong prompted awareness (77%).
- Of those who admitted to recently driving near or over blood alcohol limit, 87% had seen the campaign.
- 95% said the campaign was easy to understand, with 77% saying it was believable.
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