Here are some ideas to think about when drafting your job advertisement:
- Use relevant sections of the position description (developed using the Why, How, What approach of the Golden Circle approach) in the job advertisement. If the position description has been written well, it should have words that help you develop a dynamic and engaging advertisement. This saves you time as you don’t have to start from scratch.
- Craft the advertisement and include:
- employment conditions, classification, salary range and location
- what the agency offers (such as flexibility, development, purpose)
- what the role does for the agency
- instructions on how to apply including paperwork to include (such as resume, cover letter, selection criteria, proof of qualifications).
- Optimise the advertisement for mobile as over 75% of applicants search for jobs on mobile devices. Use short sentences or dot points to ensure readability on small screens.
- Encourage all interested people to contact you as the hiring manager to find out more about the position. This allows you to speak with interested people and explain the role more fully and the kind of person you are looking for. It also helps applicants better tailor their applications to the role and your requirements. Investing now pays dividends later.
- Select advertising platforms appropriate to the role such as:
- WA Government jobs board
- targeted professional networks such as Seek and LinkedIn
- agency websites and social channels.
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