All public sector agencies other than those listed in Schedule 1 of the Public Sector Management Act 1994 must comply with the Government Campaign Advertising Policy. All government advertising and communications must be reviewed for compliance by the Department of the Premier and Cabinet (DPC).
The intent of this policy is to provide a framework for government campaign advertising. This policy provides direction and guidance to agencies on matters that include appropriate use of public funds and preventing communications from being used to send political messages.
The scope of this policy encompasses the principles that should be observed by all Government agencies in the planning, development and ongoing management of government campaign advertising and supporting activities.
Government Campaign Advertising (GCA) application form
Please find the GCA application form in the Government Campaign Advertising Policy.
GCA training module
A training module to assist government agencies to submit GCAs is now available.
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