In line with Western Australia's Asian Engagement Strategy 2019-2030 - Our future with Asia, the Access Asia Business Grants (AABG) is designed to help strengthen the Asia business capability of the Western Australian business sector.
Access Asia Business Grants - Round 1 recipients
Show moreThe Department of Jobs, Tourism, Science and Innovation has awarded more than $120,000 to 14 local businesses in Round 1 of the 2019-20 Access Asia Business Grants as a strategy to increase investment, trade and exports between WA and Asia, increase jobs for Western Australians and support the diversification of our economy.
Recipients
| Company | Description |
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| Aviair | Grow Singapore and Japanese tourism in the Kimberley by attending Tourism WA Japan Roadshow in Osaka and Tokyo, provide translated information for guests and engage with in-market visits to the Singaporean trade. |
| Azurra Education | Attend Education Fair Kuala Lumpur 2020 to increase international schools in West Peninsula Malaysia to adopt the Western Australian Certificate Education program. |
| Busselton Jetty Inc | Develop a tourism video for the jetty‘s growing Asian tourism market. |
| Creative Corner for the Emergence Creative Festival | Develop Singapore promotional campaign for Emergence Creative Festival Margaret River 25 to 27 March 2020. |
| Far West Scallops Industries Pty Ltd | Showcase award-winning scallops at the FHA Food and Beverage Asia Singapore Expo (31 March to 3 April 2020), the largest food and drinks trade event in the South East Asian region. |
| Frankland Estate Wines Pty Ltd | Attend VineExpo Hong Kong Wine Fair 26 to 28 May 2020, the most significant wine fair in the region attracting wine importers and distributors from across Asia. |
| Howard Park Wines Pty Ltd | MadFish wines will launch at the 20th Anniversary of SIAL China in Shanghai 13 to 15 May 2020 (Asia’s largest food innovation exhibition) to gain valuable market insights and provide product tastings to potential wholesale and retail outlets, hospitality venues and distributors. |
| Legend Media Group Pty Ltd | Attendance at the Beijing International Film Festival in April 2020 to showcase the creative and economic benefits co-producing with Western Australia. |
| Mapizy Pty Ltd | Attend Geo Connect Asia 2020 in Singapore to showcase Mine Rehabilitation and Monitoring through innovative Artificial Intelligence and Earth Observation technologies. |
| Margaret River Busselton Tourism Association Inc | Promote Margaret River’s fine food and wine Cabin Fever Festival to increase Singaporean visitors to the region during winter. |
| Naturaliste Vintners Pty Ltd | Deliver a strategy to identify and secure distributors, importers and business partners through clearly identified Asian markets. |
| Swan River Seaplanes | Following direct flights from Japan to Perth aim to implement a market strategy for translation of marketing to better suit the needs of the Japanese luxury traveller. |
| Trade Vine Pty Ltd | Develop WA craft beer social media campaign over the Chinese New Year for South-East Asian markets. |
| West Cape Howe Wines | In-bound tour of winemaking facility in Mount Barker for Chinese distributors to immerse in the experience of viniculture and winemaking at West Cape Howe while experiencing local attractions and events in regional Western Australia. |
Access Asia Business Grants - Round 2 recipients
Show more| Company | Project description |
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| Access Petrotec | Solutions specialist (oil and gas, defence, mining and infrastructure) looking to expand business development activity in India, Malaysia and Bangladesh. |
| Evans & Tate | In-market support and branding through the development of digital marketing material for its wine markets in several Asian countries. |
| Gelflex Laboratories | Gain access to the China online markets via cross-border arrangements in Hong Kong for its colour contact lenses. |
| Geraldton Air Charter | Entice international visitors from Asia to return to Western Australia with high-quality aerial videos of the Mid West. |
| Great Western Coach Tours | Target the high-value Japanese tourist market with a strategic digital marketing campaign featuring an adventure video on the Margaret River region. |
| Naturally Nurtured Australia | Scope and develop QR technology to assist with new market development for a new category of food from regenerative farms for the Singapore and Malaysia markets. |
| Linch-pin Offshore Management Services | Identify key supply chain partners in Thailand, South Korea, Japan, Taiwan and Malaysia as company diversifies into new energy products and markets. |
| Margaret River Wine Association | A virtual wine-tasting masterclass series in Singapore to promote the Margaret River wine region and contribute to tourism recovery. |
| Nail Brewing | Increase visibility of Nail beer products in Singapore’s hospitality venues and launch targeted marketing collateral to increase brand exposure. |
| Ocean Grown Abalone | Build long-term supply chain and sales networks for abalone in China. |
| Qeye Labs Australia | Gather market intelligence on geophysical services market in Thailand, Indonesia and Myanmar that would lead to entry into at least 2 new Asian markets in 2021. |
| ReviseOnline | Develop customised marketing and engagement techniques for Southeast Asian international education markets. |
| Rocky Ridge Brewing | Develop a comprehensive brand strategy and undertake market research to gather in-market intelligence on beer markets in East and Southeast Asia. |
| Rural Liquid Fertilisers Asia | Expand service and support footprint in Southeast Asia with a second distribution hub in Cambodia. |
| Smartstream Technology | Targeting Indonesian market for company’s innovative wastewater and sewerage solutions. |
| Vasse Valley Hemp Farm | Market research into business-to-business and business-to-consumer models for China and South Korea, including competitor analysis and benchmarking. |
Access Asia Business Grants - Round 3 recipients
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Project description |
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Undertake market research and market entry options, develop marketing materials and social media content for honey products Target markets are India, Japan Malaysia, Singapore, South Korea, Taiwan and Vietnam. |
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Translate its Australia’s Critical Minerals Investment Opportunities 2021 document for the China, Japan and South Korean markets. |
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Produce video/photographic material for a virtual catwalk event targeting the China market. |
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Develop a comprehensive export strategy and implementation plan, develop partnerships and identify supply chain operators in Hong Kong, Japan, Malaysia, Singapore and Taiwan. |
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Identify international schools in ASEAN countries, China, Hong Kong, India, Japan, South Korea to market and sell the company’s social media educational product. |
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Establish pathways to markets in South-east Asia for an artisan, all-natural, WA-made and owned condiment range. |
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Develop brand-awareness and market-specific collateral promoting Eagle Beer products in Hong Kong, Malaysia and Singapore. |
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Offer a customised virtual learning program to Japanese students, which includes online interaction with Perth-based university students. |
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Use QR codes to provide virtual wine tasting with short video clips in Chinese, Japanese, etc. |
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Showcase Mandurah’s natural assets and key tourism products and experiences through a virtual campaign in Japan, Malaysia, Singapore and China that will position Mandurah as a must-visit destination in WA. |
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Showcase the Gridcognition modelling and simulation platform (to plan and optimise distributed energy assets) to potential purchasers in Japan through targeted advertising and Japanese-language marketing materials. |
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Commission detailed market and demographic analysis and research on South Asian countries, Bhutan, Nepal, Indonesia and the Philippines with the aim of expanding NIT’s market presence in Asia through targeted marketing campaigns. |
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Create visual assets and launch marketing campaign to promote the e-commerce platform for its skincare products in Hong Kong and Singapore. |
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Invest in market intelligence on consumer trends, and branding and marketing material in order to export shallots to Thailand through an existing customer. |
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Launch of wines Taiwan, reengage with existing Asian export network and pitch to potential new markets. |
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Undertake market research and marketing activity to expand into Asia, starting with Singapore |
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Undertake market feasibility/strategy activities and create in-market collateral targeting Hong Kong, which will act as a window market for expansion into China. |
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Undertake market research and develop export marketing plans for its wine in a can. Target markets are Japan, Singapore, Hong Kong and/or South Korea. |
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Research the expansion of its distribution model for honey products to Hong Kong, Japan, Malaysia and Singapore. Activities include a strategic business and feasibility plan, market entry strategy, scope new e-commerce models and investigate distributor partnerships. |
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Engage Asian distributors and customers to identify marketing collateral, select e-commerce models and digital communications platforms to support and encourage a collaborative approach to drive export sales to ASEAN markets, China, Hong Kong, India and the Maldives. |
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Market research, consultant support for market entry and creating digital and social content to promote a new e-commerce platform to connect WA vegetable growers with buyers in Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam. |
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Increasing export sales of Bravo™ apples to Thailand through a branding and promotional campaign to increase consumer awareness and preference. |
Access Asia Business Grants - Round 4 recipients
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Company |
Project description |
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Bring to market (Singapore and Malaysia) an innovative pre-made orthotic backed by scientific research to treat the five most common foot conditions. |
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Launch a digital marketing campaign in Singapore leveraging social media to build the Great Southern brand. |
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Expand into new Asian markets with new business models and a bigger distribution network. |
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Attend the ProWine event in Singapore to promote the company’s organic wines. |
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Undertake market-entry activities in Asian markets for its product, Tracemark, which uses satellite imagery data to monitor supply chains for sustainable sourcing. |
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Northbound Trading Pty Ltd |
Develop new marketing collateral and gain in-market intelligence to capture new opportunities in South Korea and Thailand for hero ingredient WA food-grade lupins. |
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Develop a base in Vietnam from which the company can provide its service, which is the conversion of organic waste into sustainable organic compost and other solid treatment products for the agricultural markets. |
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Recruit radiology centres in Vietnam to monitor the usage, and analyse the data, of the company’s devices. Successful delivery of this project will result in penetration into other Asian markets. |
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Gain market intelligence and produce marketing collateral to introduce new ready-to-drink teas and herbal infusions in Hong Kong, Singapore and Japan. |
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Produce high-quality video and photographic promotional assets for a reactivation campaign post-COVID-19 in Japan, Hong Kong, China, Taiwan, South Korea and Singapore. |
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Create and produce bespoke gift packaging for premium honey products, targeting cultural/festive/religious events in Singapore, Malaysia, Hong Kong, Taiwan, Japan and South Korea. |
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Develop a sales and marketing strategy and campaign, using QR codes to provide a virtual beekeeping experience with short video clips in various Asian languages. |
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Expand the company’s markets in Asia and increase access to new supply chains and sectors with a multi-functional new product line of Quick Screen sunscreen spray and pump. |
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The Trustee for the Western Australian Honey Trust
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Attend trade fairs to promote medicinal jarrah honey products in two new markets, Vietnam and Indonesia. |
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Produce market-specific video content and an integrated strategic digital marketing campaign that targets high-value tourists in Singapore and Malaysia. |
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Launch the wine brand in Singapore, Japan, South Korea and Maldives through targeted promotions and product education. |
Access Asia Business Grants - Round 5 recipients
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Company |
Project description |
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Market research activity to determine the Asian market(s) that provide the best opportunities for its architectural lighting product and understand the distribution techniques available to access the available opportunities. |
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Inspired Living Developments Pty Ltd ATF JD Family Trust T/A Polyline Industries |
Market research to identify the most receptive Asian countries for its innovative high density polyethelyene plastic product. |
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CM Bowen and RJ Bowen |
In-market scoping study to build traction for its innovative hay-fodder product targeting the small pet industry in Singapore. |
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Strategise, plan, market and be represented in the South East Asian region with a focus on South Korea and Singapore, for its range of high quality provenance based table wines. |
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A Fine Vines Festival launch activity in Singapore to promote Western Australia's South West region and facilitate relationships between Western Australia's wine industry and Singapore's wine trade, media and hospitality industry. |
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Establish market entry and sales strategy for its ground-breaking animal health monitoring technology in Asian markets such as Singapore, India and Vietnam. |
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Develop new export market access opportunities and scope linkages for Western Australian creative, textiles, clothing, footwear and leather capabilities with supply chains in Asia. |
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Food, Fibre and Land International Group |
Development of strategy for exporting processed hempseed products to India. |
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Develop a diverse export portfolio into the Asian wine market by embarking on a targeted roadshow to meet with distributors in-market and showcase the diversity of the Western Australian wine landscape to the Asian tourist market and business people. |
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In-market scoping study and relationship building activity to support its market expansion plans to export avocados to Asian Markets. |
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Market research activity to scope the broader market potential for its innovative defence specific product in Asian markets. |
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Research and understand the broader market potential in Asian markets for its patented and prototyped 'Rapid Reel', a shore power management system. |
