Aboriginal Road Safety Campaigns

In an effort to provide road safety messaging in a culturally sensitive and acceptable format, we approached Goolarri Media Enterprises which is located in Broome, to write, produce and schedule the appropriate messages to the Aboriginal people in the north-west of WA.

Last updated: 28 February 2024

Below are a sample of Aboriginal road safety campaigns produced by Goolarri Media Enterprises (GME) for the Road Safety Commission since 2006. GME is run by, employs, uses, and trains Aboriginal people in all aspects of media in the North-West of the state. They produced these TVCs and aired them through their network.

Advisory: Some of these links may contain vision of persons since deceased.