While speed remains the leading illegal behaviour causing death and serious injury on our roads, concerningly 88% of drivers admit to speeding and 55% consider speeding to be ok.
First launched in 2024, Speeding shatters your excuses challenges the common excuses drivers use to justify speeding on WA roads. For the fourth media burst, male motorcyclists are the focus of the campaign, both regionally and metropolitan. Speed-related crashes account for a significant share of motorcyclists in the Killed and Seriously Injured Report 2020-2024, with an average of 19 motorcyclists killed in Western Australia every year due to speed.
New motorcycle focused creative targets the ‘risk takers’ demographic, prompting motorcyclists to reflect on their attitudes, behaviours and perceptions around speeding.
Even when it seems okay to speed a little…
Even when it seems everyone else around you is speeding…
Even if you think you know the road like the back of your hand…
Even when you're running late…
Whether you’re driving a vehicle or riding a motorcycle, nothing ever makes it okay to speed. If speed is a factor in your crash, there is no excuse for the harm you’ve caused.
Media channel and creatives
‘Speeding shatters your excuses’ utilises a multi-media approach across television, catch-up/ connected TV, radio, digital, social media and out-of-home advertising.
TV/Catch-up & Connected TV/Streaming services
Other versions:
Speeding shatters excuses TVC 30sec metro
Speeding shatters excuses TVC 30sec regional
Speeding shatters excuses TVC 15sec – back
Speeding shatters excuses TVC 15sec – late
Speeding shatters excuses TVC 15sec – everybody speeds
Goolarri Media version TVC
In an effort to provide road safety messaging in a culturally sensitive and acceptable format, we approached Goolarri Media Enterprises, which is located in Broome, to write, produce and schedule a version of ‘Speeding shatters your excuses’ that is appropriate to the Aboriginal people in the north-west of WA.
Radio State-wide
Press/OOH billboards/bus shelters/street furniture
Speeding OOH portrait - motorcycle, Speeding OOH portrait – neck brace, and Speeding OOH portrait – mum & child
Speeding OOH landscape billboard – motorcycle
Speeding OOH landscape billboard – neck brace
Speeding OOH landscape billboard – leg
Digital assets
Other versions:
Speeding shatters your excuses short - motorbike (watch on YouTube)
Speeding shatters your excuses short - leg (watch on YouTube)
Speeding shatters social media – bend (watch on YouTube)
Speeding shatters social media – overtake (watch on YouTube)
Speeding shatters social media – hurry (watch on YouTube)
Speeding shatters social media – little (watch on YouTube)
Support for people impacted by road trauma
Anyone in WA who has been affected by a road crash can contact Road Trauma Support WA on 1300 004 814 for free information, support and counselling. This service is proudly supported by Road Safety Commission funding.
