A campaign extension featuring expertise of WA trauma surgeon and State Director of Trauma Steve Dungey, alongside confronting crashlab footage from Transport for NSW highlights the real consequences of wearing a seatbelt incorrectly.
The campaign highlights how incorrectly worn seatbelts significantly increase the risk of serious injury. Injury that is entirely preventable.
Media channel and creatives
The campaign utilises a statewide multi-media approach across broadcast television, catch-up/connected and streaming TV, radio, press, and social media advertising.
TVC - 30 seconds
TVC - 15 seconds
Radio state-wide
Social media
Portrait videos
Square videos
Safety cameras
Safety cameras are operating state-wide. Find out more information about safety cameras here.
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