You See, We See

This campaign shows the consequences of illegal road behaviour (mobile phone use, no seatbelt, drink driving, drug driving, speeding) through police enforcement. It then tells the other side of the story – that police use enforcement to save lives.

Last updated: 23 February 2024

Campaign Overview

To show the consequences of illegal road behaviour (mobile phone use, no seatbelt, drink driving, drug driving, speeding) through police enforcement. This campaign’s message uses the threat of enforcement to improve road behaviours while at the same time providing the other side of the story – that police use enforcement to save lives.

The Idea

You may just see the Police enforcing the law. Police do it to save lives.

Background

Featuring serving WA Police Officers, the campaign’s message is strong – when you’re pulled over for an illegal road behaviour, you may see a fine, but Police see it as a life saved.

The Behind the scenes - You See, We See video interviews the Officers used in the campaign, where they provide insight into the reality of road trauma, and the necessity of enforcement/Police presence to change unsafe road behaviours.

Media channel and creatives

You See, We See (YSWS) utilises a multi-media approach across television, on-demand TV social media and out-of-home advertising.

TV/On-demand TV

Campaign overview - Metro and Regional

Speeding / Mobile Phones

Drink Driving - Metro and regional

Goolarri Media version TVC

In an effort to provide road safety messaging in a culturally sensitive and acceptable format, we approached Goolarri Media Enterprises, which is located in Broome, to write, produce and schedule a version of ‘You See, We See’ that was appropriate to the Aboriginal people in the north-west of WA.

Post image	Post text
	Speeding social tile If you speed, the police will come down on you. We don't do this to make life hard, we do it to make the roads safer.
	Mobile phones social tile Touch your phone while driving and the police will come down on you. We don't do this to make life hard, we do it to make the roads safer.
	Drink driving (metro) social tile Blow over the limit and the police will come down on you. We don't do this to make life hard, we do it to make the roads safer.
	Drink driving (regional) social tile Blow over the limit and the police will come down on you. We don't do this to make life hard, we do it to make the roads safer.