No excuse justifies speeding
The Road Safety Commission has launched a new burst of its Speeding shatters your excuses campaign, this time targeting motorcyclists.
The latest edition of the campaign depicts the devastating consequences speeding can have for motorbike riders and how one bad decision can change their lives in an instant.
While the campaign primarily targets male riders aged 25–34 and 50–59, who are disproportionately represented in speed-related fatal and serious injury crashes, the creative features a broad age range of male riders to increase relevance. It also reminds the motorcycle community that speeding-related trauma can affect riders of all ages and experience levels.
The new Speeding shatters your excuses ads are being broadcast state-wide, and are the fourth edition of the Road Safety Commission's behaviour change campaign targeting speeding.
Launched in 2024, the most recent campaign achieved its strongest results to date, achieving 89 per cent campaign believability.
Speeding risk
Tragically, 26 motorbike riders have died on WA roads in 2026, leaving families, friends and communities to deal with the devastating consequences of road trauma.
Motorcyclists remain over-represented in fatal and serious injury crashes, with speed-related crashes accounting for an average of 19 rider fatalities each year over a five-year period.
Speed is also the number one contributing cause of fatalities and severe injuries on Western Australian roads.
For every 5km/h increase in speed in a 60km/h zone, the risk of being injured in a crash doubles. It only takes travelling at a few kilometres over the limit to impact your reaction and stopping time, leading to fatal consequences.
Learn more about the Speeding shatters your excuses campaign.
Need for behaviour change
Road Safety Commissioner Adrian Warner said too many Western Australians were being killed or injured due to speeding, and this latest campaign was designed to hit home for motorbike riders.
"We know the faster you go, the faster you hit, and for motorbike riders they are especially vulnerable in a high-speed crash.
"There is a misconception that you have to be going quite fast for speeding to be an issue when that is just false.
"Speeding can change your life in an instant, whether you are seriously injured or killed, or you collide with someone else and hurt them. There's no excuse for speeding."
Along with the behaviour change campaigns that educates the community on the risks of speeding, the Road Safety Commission continues to deploy new safety cameras across the state which can detect speeding, as well as mobile and seatbelt offences.
Anywhere, anytime
Safety cameras are designed to save lives. By detecting bad behaviour at scale, the technology is a proven way of encouraging behaviour change and enforcing road rules that keep us safe. This behaviour change campaign is funded through the State's dedicated Road Trauma Trust Account which sees 100 per cent of safety camera fines allocated to projects and programs to save lives on WA roads.
Along with the new safety cameras that detect multiple offences, 20 safety cameras that detect speed are being rolled out in school zones to help enforce the 40km/h speed limit, plus 100 speed indicator devices, helping keep children and parents safe.
Regional Western Australia is equally being targeted, with safety camera trailers being used in towns including Albany, Busselton, Bunbury and Geraldton to ensure every journey, for every member of our community, is a safe one.
