Next phase of coercive control campaigns now live

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Latest instalment of coercive control education campaigns to reach more West Australians.
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Image of a women looking distressed in a room with a cracked mirror

The latest phase of the Western Australian Government's powerful education campaigns aimed at raising awareness of the signs and dangers of coercive control has gone live.

The next instalment of the education campaigns 'Coercion Hurts' and 'A Story That's Not Ours' will reach even more households across WA over the coming months.

Launched last year, the campaigns depict scenarios of behaviours that perpetrators use to coercively control their intimate partner, highlighting the subtle yet damaging form of family and domestic violence.

Behaviours such as isolating the person from their family and friends, manipulating them into doubting their reality, monitoring their movements without consent, and restricting access to financial resources are shown in live-action and animation.

An online hub providing important resources for victim-survivors, perpetrators and the public has been viewed almost 178,000 times by people seeking to learn more about recognising the signs, searching for helpful resources and finding out where to go for help.

The hub also offers valuable coercive control resources such as an easy read booklet for low literacy audiences, a culturally safe webpage for Aboriginal audiences, posters and social tiles in 36 languages, fact sheet, videos on coercive control, and visual content such as infographics to support learning and awareness.

To see the campaigns and learn more about coercive control, visit the Coercive control landing page and the Aboriginal family safety landing page.

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