Government Campaign Advertising Policy and Guidelines

The Department of the Premier and Cabinet is responsible for the oversight of Government advertising, and the management of policies and guidelines.

The policy and guidelines outline the principles that should be observed by all Government agencies in the planning, development and ongoing management of government communications. They apply to all government advertising, communications, marketing and promotion, events, merchandising and signage (excluding capital works).

Government Campaign Advertising Policy and Guidelines

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The policy applies to all public sector agencies.

Policy Statement    

All public sector agencies other than those listed in Schedule 1 of the Public Sector Management Act 1994 must comply with the Government Campaign Advertising Policy and Guidelines. All Government campaign advertising valued at $10,000 or above must be reviewed for compliance by the Department of the Premier and Cabinet.

Background

Government has the responsibility to inform Western Australians about their rights, duties, responsibilities and entitlements. Public funds may be used to maximise compliance with or to raise awareness of a new or amended law, to ensure public safety, personal security or encourage responsible behavior, and to assist in the preservation of order in the event of a crisis or emergency.

Government generally has the obligation to raise awareness of a planned or impending initiative, encourage usage of or familiarity with Government products or services, and encourage social cohesion, civic pride, community spirit, tolerance or assist in the achievement of a widely supported public policy outcome.

The Government Campaign Advertising Policy and Guidelines outline the principles that should be observed by all Government agencies in the planning, development and ongoing management of government campaigns.

Please refer to the Government Campaign Advertising Policy and Guidelines for further information.

Mark McGowan MLA 
PREMIER 
 
 
Other relevant Circulars: N/A
Circular/s replaced by this Circular: 2007/14, 2014/03

Common Badging

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Guidelines and resources to ensure consistent use of the State Coat of Arms and the Western Australian State Government badge across the public sector.

All Western Australian public sector agencies other than those listed in Schedule 1 of the Public Sector Management Act 1994 are to use the State Coat of Arms as the WA State Government badge (State Government badge) in accordance with Premier's Circular 2020/01 - Use of WA State Government Badge by Public Sector Agencies.

Common badging page provides comprehensive guide to the  correct representation and application of the State Coat of Arms, WA Government style guide and downloadable resources. 

 

Page reviewed 23 November 2021