‘Caught in a flash’ focuses on the feeling and recognition of being flashed by a safety camera. The aim of the campaign is to get Western Australian drivers to understand their dangerous driving behaviour will no longer go unseen by making them aware of new safety cameras operating state-wide.
Touching or using your phone?
Incorrectly or not wearing a seatbelt?
Speeding?
You’ll be caught in a flash.
Media channel and creatives
‘Caught in a flash’ utilises a multi-media approach across catch-up/ connected TV, radio, digital, social media, press and out-of-home advertising.
Catch-up & connected TV
Caught in a flash TVC - 30 seconds
Caught in a flash TVC - Short version
Radio state-wide
Press/OOH billboards
Caught in a flash - Press
Caught in a flash – OOH Portrait
Caught in a flash – OOH Landscape
Social media posts
Supporting social media material
Additional mobile phone and seatbelt content went live on YouTube and TikTok in August 2025.
Safety cameras
From 8 October 2025, fines and demerit points apply for mobile phone, seatbelt, and speeding offences detected by new safety cameras. Find out more information about safety cameras here.
Announcements
Don’t get ‘caught in a flash’: new safety camera campaign launched
Safety camera enforcement to start 8 October
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