The Caught in a flash campaign was first released in September 2025 to raise awareness about safety cameras and the broader range of offences they can detect. In March 2026, burst two of the campaign launched focusing on the incorrect use of seatbelts and mobile phone offences.
Burst two aims to clarify exactly what behaviours are illegal and detectable, reinforce that enforcement is ongoing and drive behaviour change by removing ambiguity and misconception.
Media channel and creatives
Caught in a flash utilises a multi-media approach across catch-up/ connected TV, radio, digital, social media, press and out-of-home advertising.
Catch-up & connected TV
Caught in a flash burst two TVC - 30 seconds
Caught in a flash burst two TVC - 15 seconds - seatbeltsV1
Caught in a flash burst two TVC - 15 seconds - seatbeltsV2
Caught in a flash burst two TVC - 15 seconds - mobile phones
Radio state-wide
Press/ OOH billboards
Caught in a flash - Press
Social media carousel - Seatbelts
Social media carousel - Mobile phones
Crashlab footage
Graphic vision has been released to show the impact of incorrectly wearing a seatbelt during a vehicle crash.
The video of a crash test conducted by Transport for NSW and released by the Road Safety Commission highlights what happens to the body when a seatbelt is not worn correctly.
Safety cameras
From 8 October 2025, fines and demerit points apply for mobile phone, seatbelt, and speeding offences detected by new safety cameras. Find out more information about safety cameras here.
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