Describing your agency clearly and positively in recruitment activities can help to attract and retain diverse talent.
After completing this section, you will have:
- a list of attractive attributes your agency has built that attracts new and retains existing employees.
Actions
- Identify the advantages and disadvantages of your agency’s reputation as a place to work by getting input from:
- your team about what they enjoy about working in your agency, such as, team culture, diversity, alternative work arrangements, development opportunities and job security
- your human resources team about employee benefits, training, conditions of work and feedback collected from employees and past applicants
- external sources such as internet searches and external stakeholder opinions
- Use this information to communicate the features that make your agency an attractive place to work. Be realistic and authentic about the work environment to build trust
- Reinforce the message in your recruitment processes.
- Consider how unconscious bias may influence your recruitment decisions so they support your agency’s workforce and diversity strategy.
Advertising
- Use the agency brand, key messages and employee testimonies in your job advertisement
- Add corporate images to build a recognised agency identity
- Include corporate videos to promote your culture and values
Candidate management
- Reflect your agency brand and key messages in all emails and letters.
