Your advertisement is an opportunity to create a positive image of the job and your agency. First impressions count if you want to attract a diverse, talented and future-fit workforce.
After completing this section, you will have:
- an understanding of how to write a compelling advertisement to attract people with the right skills and experiences for the job.
Actions
- Review job advertisements from other sectors to find ones you like.
- Consider the job requirements and what applicants must do to be considered.
- Consider your agency’s workforce and diversity strategy.
- Include only necessary information as more details can be provided later to people progressing to further assessments.
- Use words and phrases in your advertisements that are inclusive.
- Include any specific requirements from your agency’s recruitment policy.
Resources
- Six tips to write an effective advertisement
- Good advertisement checklist
- Language matters
- How to use the exceptions in the Equal Opportunity Act 1984
