Keep Australia Beautiful campaigns

Keep Australia Beautiful runs community education and awareness campaigns to reduce littering in WA.
Last updated:

Since 2009, Western Australia has achieved some great success in reducing litter, with a 27% reduction in the number of items littered and a 21% reduction in the volume of litter recorded via the National Litter Index.

To continue to positively impact on litter statistics in the long term, Keep Australia Beautiful recognises the important role of community education and awareness strategies, designed to influence the attitudes and behaviours of litterers and work in conjunction with other strategies to reduce littering.

Keep Australia Beautiful anti-litter campaigns are carefully developed in conjunction with professional advertising and media agencies and considering current behaviour change and local research. You might see one of our campaign messages in a cinema ad, on a poster or on social media.

Read more about some of our campaigns below.

Keep Australia Beautiful Week

Keep Australia Beautiful Week is held in August every year to raise awareness of the things we can all do to reduce litter.

Bin it

We promote the positive behaviour of putting litter in the bin and not littering our beautiful state.

WA Beach Clean Up

We are proud supporters of Tangaroa Blue’s annual WA Beach Clean Up.

Unseen Heroes

Litter reporters are our 'Unseen Heroes' who help hold litterers to account.

Bin Your Butt

We are targeting one of WA's most littered items, cigarette butts.

Roadside Litter Prevention Project

We provide free resources and information to make it easy to reduce litter on our roadsides, including compostable car litter bags.

Unsecured Load Unsafe Road

We are letting people know what they can do to help reduce litter from unsecured loads.

Have a question or want to report a problem?

Fill in the form to get assistance or tell us about a problem with this information or service.

Send feedback