Nah, not worth it

The focus of this campaign is that the decision whether to drink and drive is unspoken. It’s a silent conversation you have with yourself. It's a calculated risk you take in the moment as you weigh up the pros and cons - but nothing is worth the risk of drink driving, not even once.

Last updated: 23 February 2024

Drink driving remains the 2nd largest behavioural factor causing fatalities (20%) on WA roads. Campaigns over many years have been effective in reducing road trauma, yet 18% of WA drivers, despite knowing the danger of drink driving, still offend. While addressing this audience is critical, so is the general population – as they are advocates and influencers that drink driving is inacceptable behaviour.

The summer holiday season is one of high risk, where low-level drink driving is more likely to be justified as a ‘one-off’ or being within self-justified limits. The campaign compels you to reconsider your own choices during these vulnerable moments.

TV and Radio

Nah, not worth it - metro TVC

Nah, not worth it - regional TVC

Radio audio

Link to audio file: Nah, not worth it - radio audio clip

Yeah Nah social media video 1:47

Yeah Nah Shoey social media video 1:38

Yeah Nah 4x5 social media video 1:04

Yeah Nah Xmas social media video 1:01

Image	Text
	Drink drive? Just a few can push you over the legal driving limit.
	Drink drive? There's more to lose than a few bucks.
	Drink drive? "Yeah, but..." won't cut it if you get caught drink driving.
	Drink drive? Just a few can push you over the legal driving limit.
	Drink drive? Drink driving is far riskier than leaving your car overnight.
	Drink drive? "Yeah, but..." won't cut it if you get caught drink driving.