Winner
Stepping Back with Fireman Jack Heritage Trail
The Stepping Back with Fireman Jack Heritage Trail reimagines heritage interpretation in Perth’s Murray Street East precinct, earning recognition for its innovative storytelling and inclusive design. Led by the Department of Fire and Emergency Services, the trail centres on the Old Central Fire Station, Western Australia’s first purpose-built fire station and a landmark of continuous public service.
Through the voice of ‘Fireman Jack’, a fictional firefighter retiring in 1930, visitors embark on a character-driven journey that brings the precinct’s history to life. Jack’s humorous and heartfelt reflections connect audiences to the social fabric of early 20th-century Perth, weaving together stories from nearby schools, churches, hospitals and civic institutions.
Developed in collaboration with heritage custodians, volunteers and creative professionals, the trail is available in both print and digital formats, including audio narration by ABC Radio’s Mark Gibson. Its layered design encourages exploration, reflection and emotional connection, transforming a traditional heritage walk into a memorable experience.
By blending historical insight with imaginative storytelling, Stepping Back with Fireman Jack deepens public appreciation of Perth’s heritage and demonstrates how creative interpretation can foster a lasting sense of place.
Commendation
Harvey Internment Camp Shrine and Detention Cells
The Harvey Internment Camp Shrine and Detention Cells Interpretation Project has received a commendation for its inclusive, engaging and innovative approach to sharing a complex chapter of Western Australia’s wartime history.
Led by the Shire of Harvey, the project has transformed a historically significant site into a place of reflection and education, honouring the stories of civilians and prisoners of war interned in Harvey during World War II. Through the adaptive reuse of former detention cells and the creation of new interpretive spaces, the project invites visitors to engage with the site’s layered history in a meaningful way, re-establishing it as a significant tourism attraction.
The interpretation has been thoughtfully redesigned to enhance clarity and accessibility, replacing dense text with visually engaging panels, archival imagery and concise storytelling. Digital access via QR codes further broadens engagement.
Importantly, the project reflects diverse perspectives, including those of Italian heritage families connected to the internment story, ensuring the interpretation resonates personally and collectively. By promoting understanding and inclusivity, the project safeguards the site’s cultural significance and ensures its stories continue to educate and inspire future generations.
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