How effective the code is in positively influencing behaviour and culture depends largely on well planned implementation backed by clear communications on its release and ongoing promotion and training. Without this, even the best code can become just another document that has little impact in the agency.
When implementing a code, adopt change management principles including leaving enough lead time for staff to prepare for any changes. Communications should encourage widespread engagement. Everyone needs to feel connected and committed to the code for it to be successful.
Communications at release
- Publish the code on the intranet or website.
- Make all communications targeted, consistent and relevant. Use the leader’s introductory statement to the code as the basis for key messages.
- Communicate clearly and succinctly with staff about the importance of the code and its purpose. If significant changes have been made to an existing code, point out what has changed and the reasons. This helps build an understanding of new requirements.
- Provide the senior leadership team and managers with key messages to champion the code and describe its practical application to the day to day work of their teams.
Ongoing promotion
- Promote the code throughout the year and across the employment lifecycle so it becomes part of the accepted way of doing business. Planned and ongoing promotion keeps the code ‘top of mind’.
- Include conduct and integrity expectations in position descriptions, recruitment packages and pre-employment information.
- Reference the code in other documents including strategic and operational plans and annual reports.
- Include messages from the code in addresses from senior leaders, during induction and in staff newsletters.
- Create posters and display them in prominent places to highlight the code or key aspects of it.
- Have managers advise staff about the code in team or toolbox meetings.
- Mention the code in less formal settings where staff are likely to feel comfortable and relaxed such as staff development.
- Consider when reminders of the code are relevant and required such as the start of the holiday season when gifts are more likely to be offered.
- Identify who else needs to know about the code. It may be relevant to advise stakeholders about the standards of behaviour expected of staff. For contractors and suppliers, it may mean referencing the code in contract documentation or a statement of business ethics. For clients, publish the code on the website or post it in publicly accessible parts of the building.
