Digital Services Content Standard

Defines the minimum standards that Western Australian Government agencies must apply when creating content for digital services.
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The use of a shared content strategy and standards across government assists agencies to develop online content in a consistent manner. This helps a wide range of people in better understanding government information the first time they read or hear it.

The objective of the standard is to:

  • Ensure that content is created using a consistent approach so that a person has the same experience regardless of which agency provides the digital service.
  • Standardise the most important terms to avoid confusing people with a number of different terms.
  • Make information more discoverable and easier to search online.
  • Strengthen the 'brand' of government by presenting a consistent tone of voice across all content types.
  • Provide a single point of reference for content authors.

This standard is part of the Digital Services Policy Framework that underpins the Digital Services Policy.